Unipack / Create / Sports Direct singlespeed track bikes?

Buying something rip off and crap is actually DISCOURAGING the new to an activity, cos they start to think they're shit at it, whereas its probably that their equipment is shit. It really is a bad idea to get the knock off thing, when as someone above said, you can get a langster or fuji for almost as little, which isn't so shite. This is a GREAT example, the 'toy' skateboard. No skater ever did anything on one of these. You HAVE to get a proper one, you actually CAN'T skate on one of these, they''re just not fit for purpose.

I'm really interested to see the outcome of this experiment...I'm sure it's crap, but the "you get what you pay for" mantra chanted by many cyclists rarely holds true either, cycling equipment (along with fashion and clothing) are two of the worst markets for selling overpriced, over-hyped stuff....

My guess is: it'll prove to be reasonably tough in general but that more intricate things like bearings, hubs, bb etc don't last.......how about a book on what fails first??!?!!?