Quite the opposite, some of my favourite work was the Stella/Petersen ads from last year. Type is a tool to gain our attention and give us information. If it is done in a good way, like all advertising, it makes you buy the product. Having worked in the profession for over 10 years, I still love it when i see a really well designed piece of type.
The work of Alan Kitching is wondrous to the eye, i went to his retirement lecture at St Brides, and it was fantastic to hear him get all emotional as he talked back over his career.
Quite the opposite, some of my favourite work was the Stella/Petersen ads from last year. Type is a tool to gain our attention and give us information. If it is done in a good way, like all advertising, it makes you buy the product. Having worked in the profession for over 10 years, I still love it when i see a really well designed piece of type.
The work of Alan Kitching is wondrous to the eye, i went to his retirement lecture at St Brides, and it was fantastic to hear him get all emotional as he talked back over his career.
I love typography.