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@docus
Faced with two identical bikes, one labelled 'N+1' and the other labelled 'Chris Crash', I'd pick the one labelled Chris Crash every time. N+1 is just too impersonal. Chris Crash is much more human, expressive, funny, charming etc - those sort of things matter to me.
I ride a Roberts - not very funny but I've bought into the heritage and tradition. History and a human story matters.