Tony Malone - Old Kent Road Cycles - his new venture?

since edmundane mentioned I have given 'guidelines', here some for better design practice:
1) don't exaggerate who or what you are just because you have a big ego. Nothing wrong with saying: small but ambitious studio.
2) do one thing at the time but do that properly. Does it really work to be involved in 4 or 5 companies? diversity, constellation, witcomb, old kent road?
3) finish jobs and do them properly. When you design a new website for a client, it should be fully functional at the time of the launch.
4) don't talk your clients into inflated marketing strategies and image revamps (I am just assuming here) if you are not prepared for harsh critique and the possibility for the thing to go wrong. Old established companies are often better modernized in small sensible steps. They have long standing clients that react very sensitive to change.
5) It is ok to pass on design costs to the consumer but this must be reasonable and in proportion. You can't just double prices with the argument that the product has been too cheap for years and that the company has been revamped.
6) don't rip off other peoples design (Mercian, Rapha, etc). Its not just bad practice, it also doesn't work. Every company is different and if pink bold serif fonts or stripes work well for one brand it might not for another.
7) Don't underestimate the consumer. People look through marketing revamps. They very well understand when a product has just been hyped up through a bit of design.
8) Always be critical of your own work, listen to others (however painful that might be). Don't expect fairness on the internet and don't try to make your work look better than it is by using fancy titles and big words. Most great typographers are very modest people with a keen interest in very very small details rather than portraying their big egos.

Basically: get real.