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@Richard_Cheese
I suppose this is good in as much as it reflects that there really is a popular cycling resurgence in this country. However to have that resurgence reflected by bicycles now becoming a designer must-have for materialistic fools to hang on their walls is a real shame. Bikes in all their shapes and forms are for a lot of us quite simply a means of going on rides of one sort or another, hence most of them still being in the realms of affordability, whilst maintaining their utilitarian desirability.
Turning the more-or-less everyday cycle into hugely expensive materialistic commodity is rather off putting and to me devalues the great thing that is the bicycle - I'm sure Witcomb's frames are lovely, but they don't need design-consultancy research and development, as after all they are steel pipes and lugs brazed together; carbon-ally mix frames for racing professionals may need constant r&d and the resultant prices, but maybe that's the market they're hoping to get into?
As someone who makes bespoke stuff for a living I can understand all too well the need/desire to increase profits and to have the occasional price and range rethink, but a hike of this size coupled with a load of website shitespeak seems not to reflect a mere wage increase for the Witcomb boys.
Errmm... don't really know what my point is though....