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@ffub
My beef with the website and all the marketing was simply that it was patronising. It didn't remotely portray cycling as a genuine means of transport but as a whacky thing to do for a day, with crazy out-there names like Skid Squadron. Hey hey, get on a bike, kids! It should obviously be a family friendly day, and they are welcome to create silly little cartoons, but the whole thing seemed to suggest that cycling is best left to days when the roads are closed and we can all wear bibs.