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@edmundane
i'm annoyed with the 101 thing not because of squid or anything, it's just the puma branding stuff and all that sketchy illustration that makes the whole thing almost a piss take. they even put out their own bikes (well, not really fixed ones) now, what's with that?
i just think being a graphic designer myself i'm qualified to comment on how the media is being used and that booklet really did my head in.