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@eeehhhh
That doesn't surprise me, actually. From my past experience of the electrical goods industry and in retail generally, accessories have always been the real money makers, e.g. selling an iPod doesn't make much money (couple of quid, a fiver at most) so instead you sell an iPod, with a case, mains charger, FM transmitter for your car, in-car charger and so on (start to make, say £5 on each of those items, yet they only cost between 10 and 20 each)