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@Sano
I'm down for companies like Zoo York. Yep, they're making money, but why is that such a crime? They've alway supported the skate industry and are a legit company.
Imagine that you have a job that you love and you're earning ten grand. Your boss decides that he really likes what you're doing and offers you a pay rise to thirty grand - do you turn it down because you want to 'keep it real'?
At least Zoo York aren't fucking Quiksilver