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@brett
The fact they've come up with these 6 is clearly in response to the current backlash against Langsters - "Too boring, not individual, bought by unimaginative chumps who want to pose outside coffee shops" etc.
So in that respect, the point has been missed completely, and will net the owners of these new "off-the-peg-bespoke-fixed-gear" bikes even less respect from the more purist fixed owners/community than the current ones out there.
But Specialized themselves will be fully aware of all of this - I don't think they particularly care who buys them or how they're used. The bikes will shift like hot cakes and they'll make a fat load of money out of it, all off the back of the fact that it's currently cool to pretend to be a courier.
Still, with all these new ones floating around, it might reduce some of my own Langster shame - "that's right - I'm dead old skool, me - straight outta 2005, this one..."