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@Velocio
I prefer to put some spin on that ;)
"A load of cyclists have got together and realised that their combined spending power is considerable. We are all multi-bike households and cycling being our core passion means that a large chunk of our disposable income is spent on what we love. Taking into account these things, we think that we should be rewarded for our patronage of a select number of London cycle shops, and would request a discount on par with the one offered to LCC members. In the future, we may also wish to use the select cycle shops to facilitate group buys and would like further discount considered for bulk purchases of such a nature.".
Some bollocks like that ;)