What time is it? Watches and horology

Er. Money.

A lot of money.

Doesn’t swatch own omega? I bet omega didn’t have much of a say or nodded thinking of how many will move up the market and eventually purchase a ‘real’ omega. Either way it is quite a genius move, very Warholian

Swatch and Omega are both part of the Swatch Group. It’s not the case that Swatch owns Omega, it’s that Nic Hayek Sr. renamed the group after the Swatch brand when it was at the height of its powers.

from a distance they look good, but in the hand....so light and toy like feeling...pass....

This is good to hear TBF. My Chinese copies feel like they came out of a Xmas Cracker too!

(£25 mind 🤣)

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Some of the modders say that the aliexpress copies are better quality than the legit versions 🙃

I have one of the Swatch/Omega Speedmasters. It is what it is; a casual looking watch that I won't worry if I knock around a bit. As a bonus it's completely different to everything else that I own.

I don't think anyone should be upset about their existence.

I'm not upset, I don't own an Omega and I'm not particularly interested in them, just bemused that watches with the same appearance and branding can exist (officially) at two very different price/value points, and I can't work out whether it's going to be a net positive or negative for Omega in the long run.

Annoyingly this has started to run very fast. A few mins extra an hour. 😭

Time for an expensive service I assume?

Worth sending back to Zenith or just take it somewhere local? I’m in Hatton Garden and there are some good local guys here.

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2025, the date the wristwatch died, apparently

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Lots of people still seem to still like Seiko…

They Swatch ones don’t look anything like a legit Speedmaster, even the monochrome offerings.

I don’t think anyone eyeing up an Omega Speedmaster will think “oh I’ll just get the Swatch instead”; they’re different markets.