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I'm not sure if I'm alone in this but I find that I crave the flavour of something rather than the feeling of it in my stomach. By that I mean, if you like the taste of the rocky road or the protein bar (or the bar of dark chocolate in my case) then just have a portion of it.
I am happier with three little squares of a lindt bar than I am with the whole bar because I know I had the treat but didn't fuck up. I decide on the portion size of whatever I'm having, put it in a little bowl, put the rest back on the top shelf in the kitchen cupboard for another day and then scurry away to eat it. 99 times out of 100 by the time I've had my little portion, I realise that actually, it did the trick.
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That's quite a healthy and controlled way of dealing with food cravings.
My mum and dad have always been slim, and been really good at exercising portion control for sweet treats.She would crave something sweet, buy a small snack dairy milk bar, eat half of it, and keep the other half for another day.
I would find this impossible, knowing that there is a half eaten chocolate bar on the counter.
Granted, it would probably be easier on a non calorie restrictive diet, but weight fluctuations suggest that I'm not the best and auto regulating my food/treat intake!
I find that there is a limit to how many I can have because of how goddamn expensive they are...
My favourite is the grenade chocolate chip salted caramel bar.
With the aim of being kinder to yourself, its better than having chocolate, cakes and biscuits too frequently as you enjoy them too much as a snack.
And if you find that you haven't met your calorie deficit because of protein bars, at least those protein bars had 40g of protein and only 2.8g of sugar. (in the case of the grenade bars)