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They sell stuff constantly. They get a shipment from Geneva every month (they don’t know exactly what they’re going to get until it arrives) and allocate it to people on their various lists who then come and collect it.
Plus with a few exceptions Rolex ADs are generally multi-brand and are also selling Omega, Cartier, IWC etc.
Regal
smithchild
I admit I find it confusing- these are not cheap shops to staff, pay rent and business rates on etc, yet they seemingly sell nothing. It resembles nothing as much as money laundering, empty shops and restaurants with huge annual revenues.