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I think that depends on how they fly- if it’s always business class and above then membership of a loyalty scheme such as BA is essentially meaningless- what it does is give someone flying in economy some of the perks of business travel.
So! Meaningless to those who fly on expensive tickets, very much not for those who fly on the cheaper ones.
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You'll still earn Tier Points on every eligible flight. Only now, your Tier Points will be based on the price of your flight, rather than the distance you fly. We believe it’s a simpler way to reward your loyalty
so now it's based on spend rather than miles?
a bit like club card points before they moved on to randomly changing the prices of everything.
not sure about this. i think Prince Andrew is probably about as popular as BA although I don't have any evidence to back that up.
all i can say is that of those people i know who fly regularly, none give a f*** about whether it's with BA or anyone else.