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Cheetah
And you’re likely all sick of the origin story, but it’s probably the biggest thing I did when I worked at Rapha. Completely unintentional, and I had no idea it would go global, and be where it is today.
Anyway here’s the bit from Rapha’s The Extra Mile, where somehow I’m pulling the same face. It’s an excellent book btw, a lot of info and stories in there.