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Interesting POV, according to NY Times Claude is doing really well (off a low base) because they've injected more of a personality into the model
https://www.nytimes.com/2024/12/13/technology/claude-ai-anthropic.html
Siri used to have more of a personality but the ethics folks behind the scenes realised they were blurring the lines of reality too much for people who were treating Siri as if it were a person, so they made it less ‘human’. A similar thing has happened with ChatGPT.
Adding- For a look at what can happen without those ethical checks in place, see the trend of young men in Japan having monogomous relationships with AI / anime characters.