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I overheard a bit of one of these recently, he wasn't talking much but the guy who was seemed a bit off to me. It had enough legitimacy in my eyes to due to the other guy being vaguely recognisable from the telly that my bullshit meter was just tingling rather than setting off as usual. Probably enough to fool someone less cynical than me.
Look at this Dragons Den grifter shithead making £20m a year from his podcast full of fake health 'information'. https://www.bbc.co.uk/news/articles/c4gpz163vg2o Ofcom has no jurisdiction over podcasts, so he can broadcast all the lies he wants. He has 8m susbscribers. In 15 health-related podcasts, BBC World Service found each contained an average of 14 harmful health claims. E.g. Covid is an engineered weapon, anti-vaccine conspiraloonery, autism can be reversed with diet, radiotherapy and chemotherapy only improve patients' lifespan by one-to-two months, etc.
When on Dragon's Den he was was one of the charlatans who invested in "Ear Seeds", acupuncture beads placed in the ear which falsely claim to cure chronic fatigue condition myalgic encephalomyelitis (ME).