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I don't have any first-hand experience (yet). I got a Plustek OpticFilm 7600i scanner waiting at my parents for me. I am very tempted by the mentioned SmartConvert for that batch convert feature. A lot of people seem to be using Negative Lab Pro, a plugin for Lightroom, and the results look great but honestly, it looks very tedious to me to use it.
Multiple export and import steps before you get your result(s). Just seems like a bad workflow for me.
@salad, @M_V, I guess the real win of this system is speed. It scans film very fast and they also offer their own software which looks a bit like Negative Lab Pro but it's stand-alone.
The software can watch folders for new files and can auto-crop and then convert based on templates you create. If you have a camera tethered to a laptop, taking a photo with a button press and then saving it straight to your PC, getting it auto-converted, then this would be an incredibly fast way to scan a roll. Potentially even multiple if the same settings are applicable. Like scanning two or three rolls of the same film stock from the same location.