Electronic & Hydraulic Shifting (Di2, Ui2, customisations)

I guess it will be SRAM AXS like if they ever want to compete in the MTB and gravel segment. They put all their chips in powering e-bikes I guess and that market is really competitive RN

Ingrid have done their own shifters for road. They're going to work with Formula to offer a full groupset... pretty they are not.

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The kids love Minecraft, so this seems like a smart move to me

lol - before I'd read your comment I'd thought, "that looks like something my daughter and her friends made in Minecraft."

It's Ingrid tho so it'll be the price of DA

As a CAD designer, this shouts "I'll just throw this rough volume around the internal components for now, and come back to smoothing it out and making it ergonomic / look good later".

Except they never came back to it.

I bet the replacement hoods are really simple to fit…

With the ergonomics of a brick.

You left off the "AI image generator v1.01" tagline.

I reckon you might be surprised at how ergonomic such a shape could be; if the fundamental proportions are right and the edges are placed where your finger joints fall, it could be totally comfy.

... Looks goofy as fuck though

Whoever manages the Ingrid social media lost their shit with me saying “I’d be a bit cautious about buying Ingrid as they are very hard to communicate with” on a PinkBike post, rather proving my point.

(I’d tried to buy some cranks from them and they just stopped responding).

I think their business model requires a customer to have 100k+ social media followers, maybe that's why

Maybe that's why I'd never heard of them. Fucking boutique nonsense.

Quite like the look of the paddles. The hoods can do one however

Tbf you do often seem to have quite bad luck as a consumer. Maybe they've seen your post history 😉

It was just as well, their cranks are as ugly as those shifters