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I think it does, cause he draws in the UK viewers for any race that fits him. Which is quite a lot I think. All the spring classics with any bit of hill or cobble and the grand tours.
damskodonny-
UK viewers are basically a sideshow as in 12 months there will be no fta tour coverage.
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All three hundred of them?
I'm trying not to let my own opinion cloud my judgement, but I don't think Pidcock is that popular with UK cycling fans. He certainly hasn't cut through to be well known outside of cycling fans, in the way that Wiggins and Cavendish have.
atz
andyp
They didn't get a Grand Tour wildcard last season, nor did they get invited to ride Milan-Sanremo, Liege or Lombardia.
Is Pidcock a big enough name to persuade RCS and ASO to change that? I have my doubts, especially when Tudor, with Alaphillipe and Hirschi, and Uno-X, with Cort and Kristoff, arguably offer more.