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Back to an interpersonal protocol that would work without the "trusted" third party. Imagine we all have on our machines a customisable communication protocol that could broadcast and receive messages from anyone and we can set up various filters and challenges - so first we allow individual protocols to talk between themselves and find out whether there's a match - then move onto personal communication.
That' s how we could get rid of all the 3rd party portals FB, LinkedIn... and have total control.
But, there's a bit of psychological work that needs to be done - to establish rules of engagement so people know what to expect, how to protect themselves, how to communicate at the right level. That could be AI assisted.
And one of the truly untapped powers of the universe is bringing individual consciousnesses closer to each other and establishing protocol for collaboration - or you could even call it a "love protocol", which at the moment exists only in a very specific way and seems underutilised.