What time is it? Watches and horology

No… Even if we were to acquire additional brands, I wouldn’t classify it as a traditional watchmaking group. I strongly believe in independent management, where each brand is structured around authenticity and responsibility of every manager. Of course, there are synergies to be leveraged – e.g. in distribution, supply chain, finance, and support activities. Breitling now is a big machine so we have all of these resources in place. However, these support functions are not what differentiates brands.
What truly sets a brand apart is its design, manufacturing, product, content and movements. We would be well positioned to integrate Universal Genève and potentially others. But this isn’t a group in the conventional sense.
A group is not synonym for success. You always have successful and underperforming brands within a group. A group is an addition of managers and management teams that are more or less efficient and good at what they do. Simply adding a brand doesn’t automatically ensure its success. What matters most is the culture of the team, the alignment of the managers, and the creation of an environment where each brand can express itself.

Oh dear. He really is a empty vessel.