Also, he may simply be trying to take a leaf out of the book of other non-politicians that for some reason are trusted because they've been on TV, no matter how rubbish they were. We'll see it if he gets elected again.
I sense a springboard for Mogg branded fashion and cosmetics, given Jacob and Reiss are already taken.
Haunted Victorian Eye Pencil? I think that might sell well.
@jupiz started
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Also, he may simply be trying to take a leaf out of the book of other non-politicians that for some reason are trusted because they've been on TV, no matter how rubbish they were. We'll see it if he gets elected again.