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It’s all about the headline. I think it’s genuinely brilliant. When I worked in the shop we did a free service offer, that as impossible to get, but everybody knew there was about 0.1% chance of getting it.
Chaley-
Yeh, no doubt. I suspect out of the ten who go for this:
- two may forget or mess up the initial post-purchase registration;
- four may not diarise the future date (or perhaps diarise it then change phones during that time);
- three may just move on in life; and
- the one remaining may well be successful in getting 80% of their initial outlay back (if the company is still trading)!
- two may forget or mess up the initial post-purchase registration;
Browndonneur
So there's no way of knowing that you're the 11th customer, and thereby don't benefit from the 'offer', until you've paid and completed the transaction? And as Starling's CRN isn't mentioned in the T&Cs, I wonder if a change of name at Companies House would to, say, Pigeon Cycles, would prove a potential workaround if they're really struggling in 7 years (not to mention T&C No. 8 of course)... Great bit of marketing though.