Non-Ebay Deals/Bargains

So there's no way of knowing that you're the 11th customer, and thereby don't benefit from the 'offer', until you've paid and completed the transaction? And as Starling's CRN isn't mentioned in the T&Cs, I wonder if a change of name at Companies House would to, say, Pigeon Cycles, would prove a potential workaround if they're really struggling in 7 years (not to mention T&C No. 8 of course)... Great bit of marketing though.