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  • There is also the notoriety of the artist to consider. A random person in the street tapes a banana to a wall, no one cares. A very famous artist does it, not only is it art, the value increases massively.

    I make the occasional oil painting commission, I’ll charge £250 for a big painting. Damian Horst does it, million pound...

  • When Tate Modern first opened, I went in and in one (very obviously) unfinished room there was piles of plaster board and on top the half eaten packed lunch of one of the builders. People were in there taking photos of it discussing what the meaning was...

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