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Don't drag me into this. 😂 It's the death throes of a brand that hasn't known what it's supposed to be for decades. Unfixable.
Regal-
This is my point... Jaguar have been shit for decades
(F-Type aside as I do think they're quite nice)... I'm sure the XK120, E-Type and XJ220 were all seen as being wildly "out there" when they arrived and this isn't the first time they've made a significant change to their logo and font.I'd argue the font for the last two logos looked shit also...
I just think the whole thing is hilarious because it's obviously awoken a torrent of abuse from inbred incels like Andrew Tate and his fans... people who couldn't really give a shit about Jaguar until they've had this opportunity to use it as a tool to bash liberalism and the they / thems.
The advert, aside from being a bit meh, is largely inoffensive, just a bit colourful and as stated we don't even see a car in it so it's really just a bit of a hype builder...
The little teaser we've seen of the new car actually looks cool, I'm excited to see it.
Nahguavkire
It's some absolutely appalling work. The badge looks like a knock off jewelry brand and the font probably deserves a significant rant from @Regal
0/10, would not recommend.
They're also launching the rebrand with no new vehicles in sight. WTAF.