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  • It's not about money, it's about clarity of message. Harris' position of "I'm not him" just doesn't really work.

    I'm shocked that Labour got so far with a similar message about not being the Tories. I expect that majority to thoroughly collapse in 2029.

  • His message was "there was less immigration under me, you had more money in your pocket under me, your life was better under me"

  • He won on economy and immigration, which were two of the most salient issues for voters per the exit polls.

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