It's like they looked at Hillary's campaign and said 'Well, I know this was a spectacular failure last time, but what about if this time it just magically wasn't?'
Listening to TRIP with Dominic Sandbrook, he said a similar thing. Something along the line of if you asked a casting agency to find a candidate most likely to alienate the blue collar they would have created Harris.
I thought a similar thing re the funding. Trump has twice won it with less money. It's totally destroyed that old stat about the biggest war chest winning the presidency.
So in summary:
Wasn't successful in the swing states to voters concerned about their precarious economic position?
And this is with corporate donor money out stripping Trump by 3 to 1 (Harris raising nearly a billion dollars during the campaign).