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Tijmen
Have you thought about setting up a Google form or something similar to get an initial idea of what people want?
I started at my job about 6 months ago and one of the first things I did was set up a couple of basic forms for people requesting our services (cycle training, led rides and pop up bike mechanics) for ad hoc events. It massively cut down on the labour that goes into stuff that's already borderline not profitable. I think in part because it makes people think about what they actually want and means they can tell you that immediately, rather that going back and forth to get basic details.