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It's all a balance. I have experience of an Omnium, Riese & Muller Load and a Butchers and Bicycles (big box bike), each for a few thousand km.
The Butchers was the most practical (door, seatbelts, high seats) but definitely the least fun to ride. The Load I really like, it's like a Rolls Royce, the kids find it comfortable too. Easiest to ride. Good for countryside potholes.
But the Omnium is the fastest, most fun, and preferred by the kids, even though it looks the most uncomfortable. It's also a bike for people who like bikes – it's my daily bike, rides like a normal bike, goes everywhere, fits on the top of the car, comes on holiday with us and is utilitarian with not much to break. The Mini Max is the perfect bike (not just cargo) to me.
This summer we took it driving around France and Spain with us, it was great for exploring the mountains off-road for the day with the kids or down to the shops for supplies.
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OK, I'll bite. That pic is ancient (as you know full well),now there's the option to fit a regular child seat up front if wanted. Saying so having the legs stretched facing forward is a pretty popular option, it's like a chaise longue.
Passive safety is one thing, but it's easier to get out of trouble in traffic to start with on a 20kg maneuvrable bike VS a 2.5m long anvil. And it's still way safer than a seat at the back of a regular bike regardless.
That's life – I'd say 99% of the risk for kids is being on a UK road on any bike. It's not like the Load has a rollcage and airbags.