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I think it’s more of a time/place thing. he built his name doing fancy custom bikes at a time when that was falling out of fashion and is one of the few to ride out the storm to the point that his ethos (fancy, expensive custom bikes) have begun to carve out a wider niche again. I think that’s where his defiant (and holier than thou) tone comes from.
He is also just weird.
jmg412
His bikes are really pretty — and I’m excited to see this project develop — but I just don’t get RS. He comes across less pretentious in that video than his kinda abstract social media narratives (ramblings?) but perhaps I’m not close to the history behind it all. I get Grant/Riv, but find the RS stuff impenetrable.