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Seeing my mother as having died while her body continues to move is certainly how my brother copes with the state she's degraded to; my father and I both have our own takes, but we have no problem with him coping with it that way. That said, I don't think the multiple deaths idea would appeal to him at all. My father, who's a humanist celebrant (as was she) and talks to people about grief as a semi-professional activity, would find it quite offensive, I think (I'm not going to ask). I think it's ill-judged.
If it's how some people see it in the case of the person close to them, that's their right, but I don't think it's a good choice for AS to make it their message. They could have shown people each giving their own way of seeing it, each with their own take, and then I think very few people would have been offended.
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itsbruce
https://youtu.be/m06RTgI3Oqk
There has been a lot of controversy about this campaign, and a record number of people with dementia making complaints about being portrayed as dead. My work is about living life to the full (http://www.forbrian.co) and Positive Spin (https://www.lfgss.com/conversations/270933/?offset=25#comment14521667) was conceived with @skydancer to deliver amazing opportunities for wellbeing in the moment, experiences of independence and leaving what our patron Peter Berry (who rides a penny farthing) "my dementia monster at home".
I would love to hear people's thoughts about this video, from people who have experienced dementia in their lives, but also those who have been fortunate not to.