Red Bull started its footballing enterprise when it bought Austria Salzburg in 2005. “The big problem was that there was a traditional club with a fanbase and their own colour,” says Alexander Huber of the Austrian newspaper Kurier Sport. “It was violet, purple. Red Bull came and, at first, everybody thought it would be a good match. After a short time, it became clear that they were going to change everything — the name, the colour — and the fans had a massive problem with that.
Red Bull started its footballing enterprise when it bought Austria Salzburg in 2005. “The big problem was that there was a traditional club with a fanbase and their own colour,” says Alexander Huber of the Austrian newspaper Kurier Sport. “It was violet, purple. Red Bull came and, at first, everybody thought it would be a good match. After a short time, it became clear that they were going to change everything — the name, the colour — and the fans had a massive problem with that.
https://www.nytimes.com/athletic/5529385/2024/06/07/red-bull-leeds-leipzig-salzburg/