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@dsalmon
My partner works for the charity and I’ve also worked in health charities in the past in a marketing function. Everything @E11_FTW chimes with my own experiences and I’m aware there were a lot of internal comms and briefings to staff including support/delivery teams ahead of the campaign and during some of the backlash. It’s definitely one of the more controversial ones but the Society does seem to be getting a lot of profile and cut through which then brings in the £££ but also awareness of the condition/opening up conversations and press coverage on research as well as living with or caring for someone affected. see the partnership with the FA for example.