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The story is he is a relatively young knife smith and he's trying to enter the market with the low prices. Also his finish is a raw kurouchi so no bling finish means all your money goes into the forging process. Aogami steel is top notch imo, so for that price you can't go wrong. I see a few santoku's available on a couple of webshops, but for the rest it's all sold out it seems indeed.
Kyohei Shindo seems great value for money atm.