You are reading a single comment by @Stevethecoffee and its replies.
Click here to read the full conversation.
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
@Stevethecoffee
Interesting the perception that introducing a premium tier brand, fully isolated from the main imprint means that the regular brand isn’t worth buying from because they’re wilfully withholding the good stuff.
In the early days I considered selling commodity-grade coffee under a sub-brand to protect the YBCR image because more volume would have made life much more comfortable. I resisted because it wouldn’t have brought any joy to proceedings and I’m continually glad that I did.