Bigham could have only optimised within the 3-4 Kask helmet options, sizes, visor combinations etc. The Giro might 10w faster but he can't wear it. So the short answer is maybe.
Specific to Ganna, he moves his quite head a lot so what's fastest on him isn't likely to be the perfect tunnel tested option in any case, but that'll be factored into the final choice.
Why wouldn't Bigham (and Ganna for that matter) be able to wear the Giro? Surely the Kask contracts don't prevent them if they really want an exception made?
Bigham could have only optimised within the 3-4 Kask helmet options, sizes, visor combinations etc. The Giro might 10w faster but he can't wear it. So the short answer is maybe.
Specific to Ganna, he moves his quite head a lot so what's fastest on him isn't likely to be the perfect tunnel tested option in any case, but that'll be factored into the final choice.