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One of our local brewery tap rooms does it, it is priced fairly, generally I enjoy it as I'll have three but only drank two pints, so can sample three different beers, or quite often go back to the first for the third as it was so good, and then and then cycle home without too much wobble. I accept that this isn't the norm for most drinkers though who happily stick to the same brand all night and will be annoyed by the increased frequency of getting the beers in!
It does sounds like another nail in the pub trade coffin though if it does gain any traction with the quoted 10% reduction in volume sold in the trial!
https://www.theguardian.com/commentisfree/2024/sep/22/britain-beer-drink-pint-half-two-thirds
British beer drinkers, face the truth: a pint is too big, a half is too small – all hail the two-thirds measure
shrink - flation by the back door ? pint goes up in price, 2/3rds pint priced at the same as a pint ? drinkers get screwed ?
and since when has a pint been too much .... well maybe after the 11th, but it's a problem that doesn't need fixing