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Agree.
Feel like my interpretation of why cycling is important has diverged significantly from the cycling as a sport, vehicle for suffering and exploration that rapha have settled into.
Despite what the pull quotes from their manifesto state. This isn’t about the ongoing trials of normalising cycling, it’s about the normalisation of a certain type of cycling. And if you don’t fit into that category then that’s too bad..
It’s a seriously disappointing exhibition. The kind of thing you’d expect from a brand launch not a celebration of 20 years.