You are reading a single comment by @Regal and its replies.
Click here to read the full conversation.
-
Like a lot of small brands / "microbrands" the value is in the design and the unusualness of that design, like you buy it because it's interesting and different and the story appeals to you. They have no experience or heritage with hand finishing or movement development/manufacture or any of the other things that traditionally you pay more money for. So yeah, they may struggle, but having said that the price is pretty much in line with other brands that use the same caliber, like Farer. You have to remember the Seagull movement in the original 01 Series is absurdly cheap.
The Moser move is very smart (even if Moser are probably getting more out of it) as it legitimises the SU brand in the Swiss-centric industry.
Regal
Soul
Seem to have lost their heads since the partnership with H Moser.
Swiss movement or not, I don't think I'd pay more than £1k for one of their watches.