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Most of the ones I've spoken to don't take a lot of convincing that it's something they're entitled to after paying tax most of their lives, but there's a stigma they've been brought up with that has been made more of than it is for years. People are stubborn, the snobby ones probably aren't the ones that aren't claiming when they should, a bit of sympathy is probably due, they're entitled to things and don't claim it more through "there are people worse off than me" and what will the neighbours think, more than snobbery.
Well yeah, but it doesn't mean they're not missing out on something they're entitled to that may well see them through a winter. The whole benefits scum rhetoric of the last however many years probably hasn't helped.