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What’s to stop me just continually buying Ardbeg 10?
Nothing.
is there anything similar/better in the Islay style? Or up to £60?
At ardbeg 10's price point there's not really much to touch it from a value for money stand point. I'd be looking at a laphroig 10 cask strength, bruichladdich port Charlotte 10 if you want to stay in the same world. Ledaig 10 or Longrow peated if you want to try a different peat offering to the islay style.
What’s to stop me just continually buying Ardbeg 10? At £40, is there anything similar/better in the Islay style? Or up to £60?