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Titan sub
There were a lot of attention-catching elements to that one. A billionaire, and his reluctant but cooperative heir, paying hundreds of thousands to a firebrand millionaire for a ride to see The Titanic in an recklessly perilous experimental vessel, only to go suddenly missing at sea and eventually be confirmed dead as dead can be. There’s a lot for the entertainment media to unpack there.
This new billionaire ticks a few of those boxes, but unless there’s foul play I doubt the coverage will last as long.
Yeah, the news media love clicks. They'll give the people what they want. Same as the fascination of the Titan sub, people were all over that