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  • Yeah, the news media love clicks. They'll give the people what they want. Same as the fascination of the Titan sub, people were all over that

  • Titan sub

    There were a lot of attention-catching elements to that one. A billionaire, and his reluctant but cooperative heir, paying hundreds of thousands to a firebrand millionaire for a ride to see The Titanic in an recklessly perilous experimental vessel, only to go suddenly missing at sea and eventually be confirmed dead as dead can be. There’s a lot for the entertainment media to unpack there.

    This new billionaire ticks a few of those boxes, but unless there’s foul play I doubt the coverage will last as long.

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