Almost anything would work better than the stock ones. Having anodized stanchions already puts it in a good place. Can't get my head around the QR axle plus adapter system that it says they use.
Have you seen it? Can't find any info.
Probably not want to force clients to get new front wheels, and dropouts look cast, so it's a cost saving.
Edit: looks like a clamped insert?
Prices start at 499€. Even if it doesn't work better than the standard ones, it looks badass.