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Seems like a load of bollocks, forcing the data to fit his conclusions (he clearly hates Starmer from a 2 second glance at the profile) rather than the other way around.
In summary, the idea that Labour succeeded in consciously targeting increasing their vote in constituencies where the smallest increases were needed to win or successfully defend seats is demonstrably untrue.
He is using raw vote count in each seat which is precisely not what vote efficiency is about. The Labour strategy was to increase vote share in target seats at the cost of losing some Labour voters in safe seats. No one cares if you get 36 trillion votes if you get 200 seats; it only matters that you beat the Tories by 1 vote in enough seats to win a majority.
I checked the top 10 of his list and every one of them swung to Labour. He calls 9 out of 10 of them "a loss". At that point I gave up
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frankenbike
did you see this thread on the “efficiency” canard ?
https://x.com/_SRTLW/status/1810293439604404364