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What this article ignores (and many the replies here) is that exactly the same happened to the Lib Dems. They achieved their highest ever number of seats with zero change in their vote.
I guess that means the Lib Dems masterminded a perfect campaign too, everything down to storyboarding which prat fall Ed Davey would do in each constituency.
John Curtis spelled it out for us, the Tory vote was split in half by abstinence and Reform, and both Labour and the Lib Dems cleaned up their respective 2nd place seats.
Most of the gains remain marginals. They have the luxury of completely ignoring that for a 5 years, but hopefully they use that time to actually build on it.
neu
And @andyp
I see what your saying, maybe I’m not giving Labour enough credit