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  • Correct. Labour ran an efficient and effective campaign, the allocation of resources to exactly the right places was masterful.

    Have you seen any analyses that bear this out? I haven't. A constituency-by-constituency comparison of 2019 and 2025 vote would be useful, but changes in borders could make this tricky.

  • Someone on TV last night/this morning was saying that the labour goal was seats, not vote share, and they were set to lose support in safe seats so the campaigning resource could be elsewhere.
    I think in that respect, the plan worked really well.

  • Someone on TV last night/this morning was saying that the labour goal was seats, not vote share, and they were set to lose support in safe seats so the campaigning resource could be elsewhere.
    I think in that respect, the plan worked really well.

    Absolutely makes sense and was clearly the tactic not only in safe seats, but seats they deemed unwinnable, or usefully losable (Clacton, the libdem seats they decided to not campaign in).

    But I haven't seen anything that shows this is what played out. I'm not saying it didn't, just want to see the analysis.

    Edit: to add context why. If there is a remarkable shift in the distribution of votes at the constituency level, the impact of Reform on Labour's win could range from serendipitous to largely inconsequential.

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