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Worth pointing out that the Daily Mail and Mail Online customers are treated entirely separately (source: other half did a customer anayltics gig for the DM) - the only commonality between the two editorial, AFAIK.
DM readers are soon-to-be-dead Farah slacks wearers (their biggest money spinner, with a reader base that is never refreshed), and MO readers are, well, everyone.
NotThamesWater
Is this advertising targeted or blanket across MailOnline base. If the former, then it's no surprise that @dubtap profile is seen as potential Labour voter and is part of generic media buy which happens to include Mail. Definitely more interesting if they are going all in on mass advertising on the Mail